Welcome to the digital playground, where your social media game can either be a slam dunk or a total air ball. As a savvy entrepreneur or small business owner, you know The Power of Social Media right? Nailing your online presence is key to winning over your audience. But how do you ensure your social media profiles are primed for success? Buckle up, because we’re about to embark on a journey through the whimsical world of social media audits – your ticket to levelling up your online brand and capturing hearts (and wallets).

What is a Social Media Audit?

Imagine your social media profiles are characters in a choose-your-own-adventure book. A social media audit is like flipping to the beginning and reading each chapter with fresh eyes. By scrutinising everything from your branding to your content strategy, a social media audit is all about online presence optimisation and empowers you to spot plot holes, refine character arcs, and craft a narrative that keeps your audience coming back for more.

1. First impressions

Alright, picture this: you stumble upon your own social media profiles in a dark alley. Do they scream “cool hangout spot” or “abandoned haunted house”? Let’s spruce up your digital curb appeal with snazzy branding, clear messaging, and eye-catching imagery that’ll make your audience do a double take.

2. Complete and correct

Time to dot your i’s and cross your t’s! Get your bios filled out, complete but concise is the key here. Are your links leading to treasure or just another dead end? Double-check your contact info – you don’t want potential customers sending carrier pigeons to reach you.

3. Content

What stories are your top-performing posts telling? Look back at analytics and see what is working for you (or not). Is your content as diverse as a buffet spread or as predictable as your uncle’s “back in my day” stories? Get creative with your content formats and sprinkle in some spice to keep your audience coming back for seconds (and thirds). Remember there are images, designs, carousels, reels, stories and more to utilise!

4. Make improvements

Armed with insights from your social media audit, it’s time to don your superhero cape and make some strategic tweaks. If certain platforms aren’t pulling their weight, kick ’em to the curb like a bad habit. You don’t need to be everywhere, you just need to be where your target audience hang out. Quality over quantity, my friend – focus on the platforms that align with your brand’s vibe and watch your audience come on over!

Need help?

If you want an expert audit done for you delivered with recommendations, tips and tricks to shine on social media then give me a call. I am ready to give your online presence the glow-up it deserves! Just leave me a message below.